All of our grounded studies known five head kinds of meme quiddities one joined occasions toward exact same family unit members: Target, certain reputation, universal reputation, action, and words. After the difference in concrete artwork quiddities and you will abstract textual of them (Lewis, 2012 ; Spitzberg, 2014 ), i developed a description for quiddity concreteness. The first a few classes-things (including Mentos during the “Diet plan Mentos”) and you can certain characters (such as for instance Bert in “Bert is actually Worst”)-are highly visible and you can real. Simple emails (for instance the various kitties inside “LOLcats”) and you may actions (such as the dance actions during the “The brand new Development of Moving”) continue to be visible, but their symptom you’ll move from one to such as to a different. Eventually, in lieu of noticeable things, phrases certainly are the the very least concrete or perhaps the very conceptual of the many categories. After this section, we counted the fresh part of hours when you look at the per loved ones that contains have from all the groups. Per meme such as within the children was required to consist of no less than one kind of quiddity. New quiddity concreteness peak was obtained for each and every meme members of the family dependent towards the weighted millions of the five-quiddity communities: object and particular reputation (1), generic profile and tips (0), and words (?1).
Quiddity brands
For the RQ1 we requested do you know the prevalent sort of quiddities that join meme household along with her. All of our study revealed that action is considered the most commonly used quiddity from the try (42.2% out-of meme instances), accompanied by words (38.5%). Certain reputation (29%) and you may target (23%) had been less frequent, having generic reputation (15.7%) at the rear of behind. You should note that all of our conclusions show that the latest chief quiddity try mainly not the same as the fresh universal services appearing inside the brand new codebook for the majority of meme family members. In fact, from inside the ninety% of the meme parents, the latest quiddity are specific which means that wasn’t included in the general attributes. Instance, about “Celebrity Wars Kid” nearest and dearest, the fresh new operate away from attacking with laserlight swords are an incredibly specific quiddity, which means could not become caught from the common top features of this new codebook.
Inside RQ2 we questioned and that templates, versions, and you can contribution structures try common (and you may limited) in contemporary internet sites memes. I found that well-known people (twenty-six.5%), dining (19.1%) and you can the brand new mass media (sixteen.3%) was indeed widely known information; nationality (2.6%), newest events (3.2%), and you will functions and you will employment (3.3%) were at least popular topics. Regarding intercourse, male players (59.4%) have been represented two times as often as girls people (twenty seven.3%). Children and young people (38.7%) featured very, while you are elder players was minimum of depicted (5.6%) regarding generation. Caucasian players (49.5%) were probably the most portrayed ethnic group, whenever you are Hispanic otherwise Latino people minimum of (0.2%). Ultimately, with regards to function, very hours had been pictures (56%) or video (42.6%) unlike natural textual memes (1%). As a whole, these findings corroborate certain findings manufactured in the new qualitative degree explained over, where the memetic fields try named dominated by the young, white guys. When it comes to layouts, media-situated playfulness seems to have come more extreme than just engagement having politics. So considering detailed statistics at the very least, politics is rather marginal in the memetic industries. Yet, given that unfolded lower than, circle study will tell all of us a far more cutting-edge story.
New cohesiveness from simple properties during the meme group
Just like the outlined a lot more than, one of many aims with the studies were to consider the latest the amount of cohesiveness out of meme group with respect to their general characteristics (RQ3). Contour dos shows the fresh system from memes sharing comparable articles attributes. Which will make brand new visual research sharper, we reveal right here simply four meme families one express a couple of otherwise so much more properties. The https://datingranking.net/it/incontri-uniformi-it/ size of the brand new node signifies its network studies, put another way, what other meme days it shares posts services which have. For example, the initial meme out of “Leave Britney Alone” is the largest node, sharing at least a couple articles properties with 56 (out-of 83) most other meme occasions. “Graffiti” and “Birmingham” are one another instances of the new “Pepper Squirt Cop” meme relatives. They are the tiniest nodes on the circle, sharing a couple of posts attributes that have a couple most other meme occasions. New depth of the wrap represents the number of shared qualities. Eg, the newest ties between cases of the newest “Hop out Britney By yourself” are thick, which means he’s very similar to both in terms from stuff. The original meme and its own circumstances share to nine (of sixteen) stuff services together.
