If you’re familiar with the world of online dating, you most likely understand the premise-swipe right if you’re interested, swipe left if you’re not. With modern dating so rudimentary, how has Bumble become a publicly traded, billion-dollar sensation?
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Year over year since 2014, Bumble has steadily gained market share and made its way into smartphones across the world. Bumble’s entire app was centered around dating for women-what they’re looking for, what makes them comfortable, and has grown exponentially due to the creator’s ability to infer what features would benefit women as their user base grew.
A brief look at key data for Bumble makes it clear that just because this app was created by women for women, it’s not to be underestimated. Creators of Tinder, Hinge, and other top-of-the-line competitors no doubt were not prepared for the dating app giant that Bumble would become-in just a short 7 years, might I add.
- Bumble is available in 150 countries around the world;
- With 42 million monthly users worldwide;
- Bumble is the 3rd largest dating app with nearly 1.7 million monthly downloads;
- Bumble went public with an $8.3 billion dollar value;
- Female Founded Female Led, Bumble has 650 employees, 85% women; are made each week on the app;
Throughout this growth study, you will gain an understanding of how Bumble came to be, how they’re setting precedents for dating culture, and how their strategy to become a one-stop shop for women’s social needs continues to bring them to the top. Continue reading
