Utilizing Braze, the app that is dating managed to reinvent their e-mail collection strategy and enhance e-mail deliverability. Through simple yet revolutionary techniques, they reduced bounce price by 42% and increased open prices up to 3X.
Happn thinks contemporary relationship is miing a serendipity that is little. Rather than endle swiping, this leading app that is dating people who have those they’ve croed paths with, providing users an extra opportunity at fate. It’s a new—yet natural—twist to a market that is oversaturated. Their 85 million users agree.
To greatly help allow more world that is real amongst their numerous users, Happn switched to Braze to produce healthier, cro-channel engagement campaigns. Their very first challenge: Improving email deliverability.
Happn and E-mail: An Additional Opportunity
Because users can signal up with Facebook, that is often associated with invalid or outdated e-mail addrees, Happn initially struggled with a high bounce prices and low open prices within their marketing with email system. So that you can build down a valuable cro-channel experience using full advantageous asset of e-mail as a meaging channel, they required a unique, accurate option to gather e-mail addrees from users.