Nike established the вЂEquality’ campaign during Ebony History in February 2017 month. The highlight of this campaign had been a video-spot that is 90-second Serena Williams and LeBron James having a voiceover by star Michael B Jordan. The campaign which debuted at a right time after the statement of Trump’s immigration ban garnered plenty of spotlight.
Content Strategy
Quality Over Amount
Nike will not follow a constant pattern in publishing. Alternatively, the posting regularity is topical, with Nike posting usually throughout their promotions or about worldwide sports featuring their brand name ambassadors. To be able to comprehend Nike’s low publishing regularity, we delved a little much deeper. It really is interesting to see that from 836 articles in 2012, the brand name has seen a high decrease in content being published to Facebook through the years, aided by the brand name publishing a meager 28 times in 2015. Continue reading
