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Overseas brands covet Brazil’s scorching fashion field

SAO PAULO (AP) – Prior to the newest designs for the towering heels and you can slinky little number had remaining the fresh new catwalk, listeners users was in fact from their seating and seriously elbowing its way on the a pop-up boutique developed near the top of the latest runway.

In just minutes adopting the end out https://brightwomen.net/da/cupid-com-anmeldelser/ of an outrageous let you know launching an effective product range by the Versace to have Brazilian punctual-trend merchant Riachuelo, the bucks data was jumping.

Despite its sputtering cost savings, Brazil remains a valuable target market to have around the world trend labels, because the seen inside Sao Paulo trend week’s fall-winter 2015 shows that covered upwards Friday.

Versace’s range having Riachuelo, which includes pen skirts and you may sexed-right up clothes regarding Italian house’s legendary leopard and you may nautical designs from the pricing between $20 to over $200, wasn’t the sole higher-reputation cooperation shared

Stella McCartney including demonstrated her 2nd medicine collection which have C&A great, made up of boxy-slashed tops and pants during the liquid textiles one riffed with the romantic, androgynous browse that is the fresh trademark of your London area-dependent brand.

Within a press conference within the Sao Paulo, McCartney advised journalists it was in part the fresh enthusiastic reaction inside fashion-in love Brazil so you can their particular very first venture with C&A that prompted their particular to help you roll out an alternative range into Germain retailer, marketed entirely inside the Brazil.

“Brazilian women are cool and alluring, however, also, they are aware,” given that consumers, McCartney told you. Continue reading